Mary C. Schaffer, professor of cinema and television arts at California State University, Northridge, has been elected vice president for academic relations of the Broadcast Education Association.
Schaffer, who oversees the university’s multimedia option, will represent the interests of university and college faculty and their students on the association’s board. The Broadcast Education Association represents professors, industry professionals and graduate students who are interested in teaching and research related to electronic media and multimedia enterprises. Schaffer’s term as vice president begins this weekend at the associations annual conference in Las Vegas.
“I am proud to represent the interests of my colleagues from around the world in the areas of broadcasting, film and new media,” Schaffer said. “As curriculum at universities change as new media emerges and the roles television and film play in our lives continue to evolve, BEA has been at the forefront of keeping faculty and industry professionals abreast of the latest information. At the same time, the association plays an important role in supporting the retention, promotion and tenure of academics in the field.”
Schaffer, who joined CSUN’s faculty in 2000, teaches courses that cover all aspects of multimedia production and design. Her research includes new media, digital literacy and the uses of technology by active retired adults.
The Broadcast Education Association was established in 1955, originally as the Association for Professional Broadcast Education. Its more than 1,600 members share a diversity of interests involving all aspects of telecommunications and electronic media.
Cal State Northridge’s Department of Cinema and Television Arts has an international reputation for producing dedicated and talented entertainment industry professionals who recognize the value of hard work as they learn and continue to perfect their crafts. The department’s alumni work in all aspects of entertainment media, from writing, producing and directing to manning cameras and having the final say in what project is made.