By: Lewis Dvorkin, Entrepreneur in Residence

Someone once told me the best title in America is founder. They were so right. To start a company means you had an idea, put a plan together, somehow some way got funding, and then put a product into the marketplace. It’s exhilarating. It’s frustrating. It’s rewarding. It feels good. I know, because I did it.

Well, now I’m doing a second startup. This time I’m the CEO of a ten-person company because I so believe in the founder’s idea. You can read about it here. Whether founder or CEO (I was both at my startup), the work involved is all encompassing. In fact, the work never stops. Those realities came rushing back to me this past week during a trip to New York City, where I introduced our company to the marketplace.

Let’s take a look at what I did in NYC. In other words, let’s take a look at the many roles I played as a startup CEO. Would-be entrepreneurs participating in CSUN’s 4th Annual Bull Ring New Venture Competition, get ready to count to 18! Continue reading →